Friday 25 October 2013

Christmas Competition

We are giving away an 18ct gold padlock bracelet valued over $1000 to one lucky person.

Like and share this page on Facebook to go in the draw to win this stunning 18ct yellow gold belcher bracelet with a 9ct rose gold filigree padlock.

The winner will be drawn on the 15th of December 2013 and receive the bracelet in time for Christmas.

Photo: Like and share this page to go in the draw to win this stunning 18ct yellow gold belcher bracelet with a 9ct rose gold filigree padlock. The winner will be drawn on the 15th of December 2013 and receive the bracelet in time for Christmas.

Good luck and don't forget you must like AND share the page.

Cheers

Ross

Tuesday 15 October 2013

Bad Photos

One of the biggest issues we have is the quality of our charm photos from one of our manufacturers. They have been in business for 30 years and are very well respected in the industry. As they have been selling directly to jewellers, the quality of the images in their catalogue is not an issue because the jewellers have come to know what to expect, great quality charms.

However as an online retailer, the images I have to work with are what my customers have as a guide. People buying from retail stores actually see the real thing. This gives them a great advantage. You'll see what I mean when you look at the images below.

We have around 3000 charms available, but obviously we don't want to have to have one of each in stock. So how do we get better photos? The manufacturer isn't willing to have their range professionally photographed as it would be of little benefit to them, at a substantial cost.

So we have come up with an idea. Discount them to the point of losing money on a sale in an attempt to convince our customers to show a little faith that the charms will meet their expectations. It gives up the chance to take new photos which we add to our website without having to buy the full range.

You can see some of the before and after photos below:

 
 
As stated, we lose money on each sale, but we gain the benefit of fixing our photos and the customer may be tempted to buy a gold chain that will offset the cost of getting better images.
 
http://www.chainmeup.com.au/new_charm_photos.asp is the page we are using to advise our customers of this promotion.