The markup most jewellery stores place on items can range from 4 times the cost on gold up to as much as 7 times on the cost of silver.
We all understand that a business needs to make a profit, but how can they justify the massive markups on their jewellery?
Even when they have one of their 'weekly' half price sales, their profit is at least 100%. It's about time the public woke up to this appalling practice and demand fair pricing.
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Chain Me Up is an online jewellery store that exclusively sells Australian made solid 9ct gold and 925 sterling silver jewellery. Custom made chains in any length with your choice of clasp or padlock.
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