Pandora's sales have been down over the past 12 months and they will be closing 100 accounts before the end of March in Australia and New Zealand.
Personally, I'm not terribly surprised. Although the jewellery they sell is quite beautiful, it is based upon a fad that had to run it's course. Like yo yos and platform heels it was going to be a big hit and then the excitement would fade.
The other reason I believe for this decline is that it is so proprietary, you have to buy their bracelets and necklaces to put their beads on.
They are not cheap and they are trying to sell in a market where many of the customers can't afford the outrageous prices they have been charging. (calculate how much per gram they are asking for, ouch!)
Beautiful they may be, but Tiffany, they are not.
The best jewellery is timeless, not a flash in the pan.
Chain Me Up is an online jewellery store that exclusively sells Australian made solid 9ct gold and 925 sterling silver jewellery. Custom made chains in any length with your choice of clasp or padlock.
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